Music Marketing Software for Artists
Music marketing software: every tool and what it does for you
Escalium is music marketing software for artists, managers and labels. This page goes through each tool one by one: what it does, what you get from it and which plan has it.
- Free plan, $0 a month
- Runs in the browser
- Desktop app for the editor
Your tools in Escalium
Lyric videos
Video Editor
Your own edits
Advanced Video Editor
Subtitles
99 languages
Smart links
Pre-save and stats
Research
Artist and playlist data
The tools
Every tool, one by one
The tools are sorted by what they do for a song. Each one works on its own. The line in blue says what you get on the free plan, or the first plan that has it.
Make videos
For the videos you post on TikTok, Reels, Shorts and YouTube.
Video Editor
Upload a song. Escalium writes the lyrics, syncs them word by word and makes a lyric video in the style you pick. You download an MP4.
Free: 5 videos a month, 30 seconds of the song
Advanced Video Editor
A full editor for your own clips, in the browser or as a desktop app. Several tracks, cuts, speed changes, colour and subtitles.
Free with 1080p export · 4K with Video Editor Pro
Escalium Clips
More than 300 background clips sorted by theme, ready to use inside the editor.
Free
Long to Short
Turns a long video, like a livestream or an interview, into short vertical clips with captions. The best clips come first.
Free: 2 long videos a week, with watermark
Send fans to listen
For the link you put in your bio and in every post.
Smart links
One page for your song with the artwork, the buttons to Spotify, Apple Music and YouTube, and a player. One song or several.
Free: 1 smart link
Pre-save
Fans save the song on Spotify before it comes out, so it's in their library on release day.
From Creator
Meta pixel
A small code from Meta on your link. It lets your Facebook and Instagram ads know who visited.
From Creator
Know what worked
For deciding what to do more of, and who to look at.
Link stats
Visits and clicks on each streaming button, where people came from, their country and their device.
Free: last 7 days · full stats from Creator
Artist data
Rankings and stats of any artist from Deezer, YouTube, Wikipedia and ListenBrainz. Compare up to 4 side by side.
Free: 10 artists
Playlists
Find curators by genre and mood, follow the playlists you care about, and look up a song by its ISRC (the code that identifies a recording).
Free: 3 playlists in your list
Save time
Small tools that remove the boring parts.
Transfer
Send videos from your phone to your computer over your WiFi, at full quality. No cable and no email to yourself.
Free
Transcribe
Turn any audio into text in 99 languages. Download it as SRT subtitles, PDF, Word or TXT.
Free
AI assistants
Connect Claude or ChatGPT to your account and ask them to make lyric videos or smart links for you.
What it replaces
The apps you'd otherwise pay for
Most artists pay for several apps that don't talk to each other. Here is what each job usually needs, and where it is in Escalium.
| Job | What artists usually use | In Escalium | From |
|---|---|---|---|
| Lyric videos | A lyric video app, or hours of work in a general editor | Video Editor: lyrics written and synced for you | Free |
| Editing your clips | A desktop editor bought on its own | Advanced Video Editor, in the browser or as an app | Free · 4K with Pro |
| Subtitles | A transcription service that charges by the minute | Auto subtitles in 99 languages, free on your computer | Free |
| Background footage | A stock video subscription | 300+ Escalium Clips inside the editor | Free |
| Short clips from long videos | A separate clipping app | Long to Short | Free · 2 a week |
| Link in bio and pre-save | A link-in-bio or pre-save service | Smart links with player, pre-save and Meta pixel | Free · pre-save from Creator |
| Link stats | The stats of a link shortener | Clicks per streaming button, sources, countries and devices | Free · full from Creator |
| Phone to computer | A cloud drive, or emailing files to yourself | Escalium Transfer over your WiFi | Free |
| Artist and playlist research | Several stats sites open at once | Artist data and Playlists | Free · 10 artists |
Plan names and limits as on the pricing page today.
Video
A video editor made for songs
Most video editors treat your song as background music. The Advanced Video Editor starts from the song. Subtitles come from your lyrics, and it shows each app's buttons on top of your video so nothing important gets covered.
- A timeline with several tracks, keyframes and speed changes
- Colour correction, with ready-made looks (LUTs)
- The layout of TikTok, Instagram, Facebook and YouTube Shorts on top of your video
- The volume set to what each app expects, and a voice recorder
- Export vertical (9:16), horizontal (16:9), 4:5 or square, up to 4K with Pro
Landing Page Analytics
Escalium.io
Views & Clicks
Traffic to this landing page over time
1,800
Page Visits
All sources — ads, shares, direct
512
Spotify Button Clicks
28.4% of visits
187
Apple Music Button Clicks
10.4% of visits
79
YouTube Button Clicks
4.4% of visits
Stats
Numbers about listeners, not likes
A like tells you someone liked a video. It doesn't tell you if they went to listen. Your smart link does: it counts the visits to your song's page and the clicks on each streaming button, and shows where they came from.
- Visits and clicks on each streaming button, day by day
- Where visits came from, with UTM tags (a short label at the end of the link) for each post or ad
- Countries and devices of your visitors
- The Meta pixel, if you run ads on Facebook and Instagram
Try it free
Six things to try before you pay
The best way to judge any music marketing software is to finish real work with it. On Escalium's free plan you can do all of this.
Make one lyric video
Upload a song and pick 30 seconds. Check the lyrics, pick a style and download the MP4. Your first 3 videos each month have no watermark.
Edit one of your own clips
Open a phone video in the Advanced Video Editor. Cut it, add subtitles and export it in 1080p.
Publish one smart link
Make a page for your song with the streaming buttons and put it in your bio. Pre-save comes with the Creator plan.
Read the clicks after a week
Open the link's stats. The free plan shows the last 7 days of visits and clicks.
Cut a long video into clips
Give Long to Short a livestream or an interview. You can do 2 long videos a week, with a watermark.
Look up artists like you
Search up to 10 artists in Data and compare their numbers side by side.
FAQ
Questions about music marketing software
Software that helps you promote a song. It makes the videos for each app, sends fans to listen with one link, and shows which posts and ads worked. Escalium does these jobs in one account, plus artist and playlist research.
The one that does the jobs you really do on every release, without paying twice for the same thing. Check that it's made for music, that you can finish real work on the free plan, and that it counts clicks to streaming apps.
Escalium has a free plan at $0 a month: 5 lyric videos a month using up to 30 seconds of each song, the Advanced Video Editor with 1080p exports, 1 smart link with 7 days of stats, Long to Short twice a week, Transfer and data for 10 artists.
Yes. Everything runs in the browser on any computer. The Advanced Video Editor is also a desktop app. Videos are made on your own computer.
No. You post the videos from your own accounts, and you run ads in Meta Ads Manager or TikTok Ads Manager. Escalium makes the videos and the smart link, and shows you what each post or ad sent.
Yes. Video Editor Pro costs $15 a month, or $12 a month paid yearly. It's the Advanced Video Editor without limits: 4K exports, every effect, transition and template, and 5 hours a month of Escalium's transcription.
Yes. The Label plan runs up to 20 artists from one account. You can invite your team and choose what each person can see.
One account
Every tool for your song in one account
Make a lyric video, edit it, publish a smart link and look at the clicks, all on the free plan. Pay only for the part you use most.
- Free plan, $0 a month
- Videos, links, stats and research
- Upgrade only when you need to
